embraceBETTER MISSION:

To empower every body through innovative products, dynamic design, and modular systems. We create products that allow all people to fully engage with their bodies and safely overcome and prevent physical adversity.

We create solutions that allow all people to reach their full potential in all areas of life.

To understand and support each individual’s journey of overcoming pain, trauma, and injuries; to facilitate active living unhindered by external challenges.

We embrace getting BETTER everyday.

WE ARE BRACEUNDER

BRACEUNDER Red strap

FOUNDATION

HOW WE THINK

GROWING

Encourage biomechanical symmetries through smart intervention: targeted thermogenesis and healthy fascial patterning with compressive, thermodynamic, tension, and neuromodulating applications.

MOVING

Embrace anatomical variation, empower healthcare providers, and encourage patient involvement to create new the level of mind-body connections in support of healthy movement patterns

HEALING

Facilitate innate regenerative capacities through strategic base layer compression. By using a modular design for external applications, address a multitude of rehabilitative needs across a broad spectrum of users.


PATIENT CUSTOMER
RESEARCH NETWORK

CUSTOM PRODUCTS THAT HELP EVERY BODY

BRACEUNDER focuses on the delivery of outstanding product experiences while practicing observational studies to translate feedback into dynamic medical device business models.

We plan to bring clinical research, biomechanical research, health reporting, and currently intangible data into the quantification of therapeutic benefits. Our aim is to establish an extensive and diverse registry that collects data including subjective reporting and objective measurements with biometrics to track the journey of healing and continue advancing our understanding of patient care.


A BETTER SOLUTION
HIDING IN PLAIN SIGHT

CREATING TOOLS THAT AMPLIFIES HUMAN ABILITIES

BRACEUNDER bridges the divide between orthopedic medical devices (e.g. a brace) and sports-related performance wear with the first completely customizable and dynamic orthopedic support wear that connects that helps make every body better.

Our original designs provide the user with control over their experience. Users apply the desired support levels,  personalize the fit, and maximize your ability to move.

BRACEUNDER tackles the most common and chronic patient complaints pertaining to post-surgery compliance and physical therapy, including; slippage, discomfort, chaffing and rubbing, unnatural movement, lack of blood flow and overall poor fit and anatomical design.

Trial users who have experienced BRACEUNDER products have expressed delight and relief in finally being able to use an easy to wear product meeting their individual needs.


A REWARDING OPPORTUNITY

The significant economic opportunity begins with the sports medicine device market expected to grow to $8.3 billion by 2019. Inside the $126B sports apparel, the $2.4B compression garment market is also growing rapidly. The joint brace industry has been stagnant at a $1.3B market cap.

In terms of patient population, there are 5.3. million orthopedic surgeries in the United States per year and this is expected to expand to 6.6. million by 2020. 4M Americans tore a meniscus last year. Each year there is an average of 200,000 ACL surgeries, 719,000 knee replacement surgeries, and 332,000 hip replacement surgeries.

The total addressable market (TAM) for musculoskeletal symptoms and complaints for all body parts at our current product cost is $14.55 billion. Moreover, the serviceable addressable market (SAM) is $5.24 billion for physician visits for the knee, hip, and ankle alone.

 

email info@BRACEUNDER.com to contact us